VILETRAS: Case Study Holborn Front
35 Years of Global Material Mastery
From 3D Digital Prototyping to High-Texture Physical Implementation.
The Full Story
About
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The Overview
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The Challenge: In 2023, a client sought to replace the exterior signage on a 200-year-old historic building. While the aesthetic of traditional cast bronze was required, the 12-week lead time quoted by Scottish foundries was incompatible with the project's timeline.
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The Solution: We provided a high-precision alternative that maintained the prestigious look of cast bronze while significantly reducing both the production window and the total cost.
The Solution
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Speed & Innovation: We moved from design to final preview in just 9 days.
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By utilizing high-resolution 3D resin printing, we achieved a level of detail impossible for traditional laser cutters.
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Each letter was perfectly rendered with a precision-beveled face, ensuring a high-end, architectural finish in record time.
Installation
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Implementation & Longevity After preparing custom installation templates, we completed the full replacement in a single day.
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We utilized an eco-friendly, water-based resin specifically engineered for high outdoor resistance.
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As of 2026, the signage remains in perfect condition, proving that sustainable materials can match the durability of traditional metals.
Comprehensive Signage Solutions
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This project was a premier opportunity to demonstrate our capabilities as a "solution-first" studio.
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Beyond the exterior lettering, we designed and implemented a cohesive visual system, including the exterior projection signage and an intuitive wayfinding system for the main lobby.
